Master Sommeliers Xavier Rousset and Gearoid Devaney opened TRADE in January 2019, as a member’s club for the hospitality industry, with the aim of offering a social space and hospitality hub with a focus on quality food and drink.
TRADE is a secret basement haven in Soho, far removed from the frenetic and intense activity of working life in London. It is somewhere to work from or to clock off after shift, with vibes ranging from a quick coffee, working lunch to dancing on tables. It is somewhere to host tastings, network, share ideas and conversations, or tuck away in a corner with your laptop.
The club hosts regular educational masterclasses, tastings and kitchen takeovers, and currently partners with four hospitality-based charities.
TRADE’s growing network of 1,500+ members come from all corners of the hospitality industry. It’s somewhere that bartenders, chefs, sommeliers, producers, writers and hospitality suppliers alike can come to kick back, meet like-minded peers and let their hair down.
With an ever-changing premium food and drink offering at accessible prices, guest chefs work closely with suppliers to produce dishes that celebrate the best produce available. The team, operating under GM Michael Burke, offers a warm welcome and a hospitable environment.
TRADE co-founder Gearoid Devaney says: “To realise my long-held dream of opening a club for the hospitality industry has been incredible. After years of planning, it’s such a buzz to walk into TRADE any time of day or night and see familiar faces from all corners of the industry relaxing, doing business or letting their hair down. Xavier and I want to thank all our members for their enthusiastic support from day one.”
TRADE co-founder Xavier Rousset adds: “Seeing the club take shape this year has been an honour and a joy. We are nothing without our members, so will keep encouraging member feedback to ensure the club evolves as a true reflection of our industry. I’m thrilled with how well TRADE’s Black Book of extra-special, limited stock wines has been received so far, it’s already achieved legendary status!”