We live in an age of uncertainty, where the consumer market moves quicker than ever before and trends can rise overnight and disappear just as quickly. As an industry that reveres time – the phrase ‘maturing like a fine wine’ certainly still holds weight – how can we respond as quickly to consumer demands as other drinks sectors? Without keeping pace, the wine industry could lose drinkers to other sectors and fail to engage the next generation of consumers. So, what will be the big bets for 2023?
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